Posted on 1st September 2009

A new interactive website designed to take the stress out of viewing properties and significantly increase the level of inquiries, goes live this month and is being pioneered at a premier Lancashire business park.

At visitors will explore a property of their choice by viewing live online webcams, with the first property being piloted at Buckshaw Office Park, Buckshaw Village, Chorley. Buckshaw Office Park is the first of three pioneering UK business parks to trial this new approach to marketing commercial property.  There are two more sites due to go live in Scotland later this month and a further three business parks are in the pipeline.

The website has an interactive tool that allows individuals to log on and access a series of live web cams strategically placed in and around a commercial site, so they can view a property both externally and internally, without having to wait for an appointment.

The new technology also allows the individuals who are on site to receive instant property details by either a phone’s Bluetooth connection or by sending and receiving text messages.

The developers behind are Derek Heathwood and Glenn Murphy, both of whom have a wealth of experience in the commercial property field.

Derek Heathwood said, “The way enquiries are generated is changing with increasing numbers coming from internet-based sites. People like to ‘Google’. We recognise how important it is to ensure potential occupiers can find a property on the Internet and then view it as quickly as possible. When they log on they enter their details, which are immediately emailed to the letting agent so they are able to follow it up fast and efficiently.

We use high profile signage at each site, with the memorable website name prominently displayed, and this encourages people who wouldn’t otherwise phone, to log on and have a look.

We understand that this new technology is no substitute to a ‘real life’ viewing but it provides the virtual visitor an opportunity to get a feel for the property, speeding up the process and eliminating the wait for details or a follow up call, without wasting valuable time visiting something that isn’t suitable for requirements.                                

The Bluetooth facility is also an amazing feature as it can recognise people who are driving around business estates and parks taking numbers off marketing boards. By activating the Bluetooth facility, we can pick up their details and send the information directly to their phone.”

He continues: “We received a number of hits at Buckshaw Village Chorley within minutes of the signage being erected, and viewings have taken place as a direct result from people who wouldn’t otherwise have phoned.  We will soon be rolling out this new technology to a number of high profile properties, not only offices but industrial estates as well.”

Robert Pinkus & Co. are the letting agents for the scheme. To view the offices at Buckshaw Village via the new webcams or to find out how to register a property with the new interactive website, go to or call Derek Heathwood on 01506407079. Alternatively, visit for more information.


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